6 posts tagged Social media
this week teaching online
For those who missed my social media career workshop at General Assembly last month, I’m teaching an online class this Thursday, January 17th at 2pm EST on the same topic. Curious about social media or wondering how to build communities with your Internet skills? My brain is at your service.
image via general assembly
this week social media & food
So I am doing this thing called teaching tomorrow. It will be very exciting.
The social media workshop will be hosted by General Assembly, a well-known collaborative workspace and education campus for NYC startups and small businesses. The education arm of GA is like entrepreneurship training for those who want to learn business, marketing, coding and other practical skills for the self-starter.
In class, I will share my experience, tips and insight on building a career in the social media field. Or, as some of you call “that thing you do.” Special guests Butter & Scotch - of course I had to have treats! - will join us toward the end to share their story about starting a food business in a competitive field and how social media has enabled them to grow.
I’m really excited about meeting you guys. See you tomorrow! RSVP here.
(For those who can’t be there, I’ll be doing an online-only class on the same topic on January 17th. Sign up here.)
The Consmr team, including yours truly, will be at BlogHer Conference today. Send us a tweet with request for something you need in the neighborhood, and we’ll pick it up for you. Think: snacks, drinks and stuff one usually forgets while traveling, like toothpaste… most anything with a barcode so you can scan and review it with our app is fair game. - amy
TWEET #FRIENDINNEED FOR WHAT YOU NEED
This weekend the BlogHer 2012 Conference is happening in NYC. It’s gonna be epic; it’s gonna be exhausting. That’s where we come in.
Forgot your toothbrush? We’ll get you one that’s highly rated on Consmr. Hungry between panels, and need a pick-me-up? Tweet #friendinneed with your request and we’ll grab your favorite drink or snack from the grocery store.
Between Consmr co-founder Ryan and myself, we attend a lot of events. We travel for conferences, speak on panels, host our own gatherings. We love it, but we understand it takes a lot out of you. So let us help you enjoy your time in the city by taking the errand out of your day. Oh, and we’re alums of a prominent restaurant guide, so tweet @amycao or @ryenyc if you need some delicious food recommendations. Welcome to New York City!
central park, photo by amy cao
allswell that ends well
I remember when food trucks first took to Twitter, using the real-time social media tool to broadcast their location, specials of the day and to shoot the shit with customers. The social media trend has taken hold of restaurants too, with many boasting Facebook links on their websites. Most of these Facebook pages usually do not show high levels of customer engagement, however. What’s worse, most feel like an afterthought. Who has the time to run a restaurant and update Facebook and Twitter, anyway? I always wonder which PR agency they’ve hired to ghost tweet or which overworked employee they have tasked with logging in to tap out 140 characters with overt cheerfulness.
So what is it about Allswell’s online presence that I like? They don’t even have a real website. (Gah!) But where they lack a dedicated URL, they have a Tumblr which is updated daily with what’s on offer that night. I love that the colors of their logo changes, too, but not the logo. I admit it: I even like the font they use. They have to print out new menus each night anyway, why not post it online? And Tumblr makes it easy to do so.
There are at least two more reasons why Allswell does it for me. The focus is still on the food, the daily-changing menu, but they’re smart enough to let people know about it. Also, their customers are the kind to like being reminded of what’s cooking. Allswell uses Twitter and Tumblr consistently and they’ve made it easy for themselves by linking these two accounts. Every Tumblr posts automatically sends to Twitter.
Using social media to share what’s good, like the chef’s recommendations, needn’t be hard. It just needs to have consistency in the frequency and voice. And if you change up the visuals, even something as simple as the color of a logo, then even better. In the end, a Twitter account with hundreds or thousands of followers will not keep a restaurant in business, but having a grown up version of a spicy McChicken sandwich (their peppery and tender ‘Crispy Chicken Sandwich’ is available during lunch and brunch) and reminding customers what they love about your restaurant even when they’re not inside just might.
Allswell, 124 Bedford Avenue, Brooklyn (347) 799-2743
Spending Saturday morning with some of the most food- and social media-savvy women I know in New York. Karen made plum crostata from a New York Times recipe, Brianna baked a mushroom quiche, Kristin made lemon olive oil gelato and maple vanilla ice cream, just to name a few yummy things everyone made for our potluck brunch. I brought cava and grapefruit juice to make sort-of lilosas (champagne and grapefruit juice) because it’s bubbly, fruity and a little more interesting than mimosas. Most importantly, it doesn’t require any cooking at all.
Update: I’m not convinced a champagne and grapefruit juice cocktail is called a lilosa, but that’s what Jason found on the Internet.
Prevent social media fatigue by taking short breaks. Ice cream and cupcakes help, too, as does walking to Union Square where you might find a woman selling nothing but lavender. Stand there for as long as possible to recharge blogging battery.