watch coach “how to wear” videos by michelle higa + music by huma-huma

Sometimes it’s hard to describe what I do, but it’s harder still to explain what Chris does. “He owns two companies,” I say, bracing myself to give the short version of a story which always runs long because there are two of them. In one he directs, produces and animates everything from Google commercials to music videos. In the other, he makes music with old his college friends Matt Lewkowicz (of Little Daylight) and Bennett Barbakow. They call themselves Huma-Huma which makes little sense until they explain that their music professor at Brown used to mutter ‘humma humma.’

While I work from coffee shops and my apartment with three animals, Chris spends his day surrounded by drums, a piano, accordion, guitars, bass, mandolin, ukulele, a new stonophone, a sound booth where echoes go to die, and recording equipment on which he spends a small fortune. It’s a pretty awesome “office”; like a playground, in a way.

Right before Christmas, Chris’s longtime friend Michelle Higa directed these charming “How to Wear It” films for Coach and Huma-Huma made the music. They’re fun spots, and I’m excited to see more companies produce high quality videos as a way of telling their stories.

also see how to wear a trench on coach.com

• Tags
• fashion
• video
• chris lenox smith
• michelle higa
• Huma Huma
• music